Sky Sports Mix brings a range of great moments from some of the world’s biggest sporting events to all its TV customers in the UK and Ireland at no extra cost. Now Sky customers can now watch a mix of live sport – including football, golf from Europe and the US, international cricket and much more – as part of their basic subscription packages. Viewers can also look forward to regular live football from competitions including La Liga, MLS, FIFA World Cup 2018 qualifiers, as well as a select number of Premier League and Football League matches.
Advertisers can reach even more sports fans and also experience a multi-platform approach which allows campaigns to connect with audiences over a number of touch points. Examples including VOD or digital offerings that can be tailored to meet different demands and budgets will enable brands a 360 degree approach to advertising.